In Q4 2020, Gartner Digital Markets carried on the annual tradition of hosting a voluntary Hackathon to encourage the exploration of new ideas that can address business needs and potential for growth.
One of the weaker areas I identified within the business (specifically for Software Advice) was the super high bounce rate of our forms. Users populate these forms to receive a personal consultation, and helps their small or midsize business find the right software to address their needs.
This concept is intended to provide a more streamlined, gamified experience to guiding our users to a helpful list of software solutions that are tailored to their business needs. This allows it to where the user doesn't need to do in-depth research, talk to a person, or scroll through numerous category pages, or apply numerous filters.
Experience workflow
Art Direction & Conception
Travis Francis
Travis Francis
User Experience & Design
Travis Francis, Waldy Przybyslawski
Travis Francis, Waldy Przybyslawski
Data & Research
Eric Silguero, Waldy Przybyslawski
Eric Silguero, Waldy Przybyslawski
Animation & Video Production
David Bukstein
David Bukstein