Sup. I design products to be pretty and usable.
I'm Travis Francis, a Senior Product Designer at Sysco LABS. I have 10+ years of experience in balancing user needs and business goals.
Split Order Delivery
I reimagined Sysco’s split delivery flow to recover an annual $13M+ in lost revenue and prevent 200K+ shorted items through multi-date fulfillment.
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Competitive Invoice Upload
Reducing up to 8 hours of sales labor down to 8 minutes, thanks to a new onboarding feature that leverages AI and OCR tools.
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Software Advice Rebrand
Rebranding and new design system for a business unit within Gartner for a more cohesive user journey and narrative.
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Product List Curation
This runner-up onboarding concept for Gartner Digital Markets' 2020 curates a personalized list of software recommendations.
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SOLA Fitness Rebrand
An Austin cross-training gym evolves from the CrossFit brand to a more approachable community experience.
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SAGE QTI Marketing
Marketing design for the leading provider of research and marketing solutions to the promotional products industry.
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Apartment Toolbox v5
I lead the redesign of a CRM platform for property management companies to provide a more intuitive and user-friendly experience.
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Appendix
This is a collection concepts, graphic design, and web design projects throughout my career.
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